Whip across to Zoli's Blog for some truth in advertising.
Zoli reckons GM ought to fire the advertising agency – personally I think it appeals perfectly to the target market. Anyone stupid enough to drive a crate like that…
Heh!
Feed your Hummer
Tagged: hummer, humour, marketing, suv, and truth in advertising.
Truth in advertising spotted on the web
Comments
Crate ... I like that, so far I've been calling it a tank :-)
Yeah well, I'm being as polite about it as I can manage… :-)
Looks very similar to Australia's 4WD ad where it "eats" sports cars.
Given that sales of 4WD's are on the decline, running costs are increasing etc, I think trying to sell these machines as "luxury" items is a very sensible marketing approach. I also think that this approach is unlikely to succeed, at least until they produce a 4WD with sleek, sexy lines.