Comments on: 2 x 500 = 1000 Bikes for School Kids http://treadly.net/2007/05/18/1000-bikes-for-school-kids/ Work is just something I do between bike rides Tue, 03 Jan 2012 06:01:19 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Treadly and Me http://treadly.net/2007/05/18/1000-bikes-for-school-kids/comment-page-1/#comment-749 Treadly and Me Sat, 19 May 2007 22:26:04 +0000 http://treadly.thingoid.com/?p=328#comment-749 <p>Absolutely! I hadn't intended to sound <em>quite</em> so grumpy about this, but I do think it's a good idea.</p> <p>I still think the give away is a bit tokenistic, but the PR value is worth it. Let's look at it: if the give-away bikes cost $200 each, that's about enough money to make 12 bike sheds. What's the more likely headline: "Government builds 12 bike sheds" (yawn) or "Government gives away 1000 bikes"? And that leads to another opportunity to get the message out about active transport=a good thing.</p> Absolutely! I hadn’t intended to sound quite so grumpy about this, but I do think it’s a good idea.

I still think the give away is a bit tokenistic, but the PR value is worth it. Let’s look at it: if the give-away bikes cost $200 each, that’s about enough money to make 12 bike sheds. What’s the more likely headline: “Government builds 12 bike sheds” (yawn) or “Government gives away 1000 bikes”? And that leads to another opportunity to get the message out about active transport=a good thing.

]]> By: Fritz http://treadly.net/2007/05/18/1000-bikes-for-school-kids/comment-page-1/#comment-748 Fritz Fri, 18 May 2007 20:27:50 +0000 http://treadly.thingoid.com/?p=328#comment-748 <p>I think it's pretty cool to hand out bikes to the active kids. Very nice.</p> I think it’s pretty cool to hand out bikes to the active kids. Very nice.

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