Whip across to Zoli’s Blog for some truth in advertising.
Zoli reckons GM ought to fire the advertising agency – personally I think it appeals perfectly to the target market. Anyone stupid enough to drive a crate like that…
Treadly and Me
Work is just something I do between bike rides
Heh!
Feed your Hummer
Truth in advertising spotted on the web
Discussion
3 Responses to “Feed your Hummer”
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Crate … I like that, so far I’ve been calling it a tank :-)
Posted by Zoli Erdos | 25 July 2006, 12:51 amYeah well, I’m being as polite about it as I can manage… :-)
Posted by Treadly and Me | 25 July 2006, 6:21 amLooks very similar to Australia’s 4WD ad where it “eats” sports cars.
Given that sales of 4WD’s are on the decline, running costs are increasing etc, I think trying to sell these machines as “luxury” items is a very sensible marketing approach. I also think that this approach is unlikely to succeed, at least until they produce a 4WD with sleek, sexy lines.
Posted by pedaller | 26 July 2006, 6:50 am